THIS toothbrush

There are all kinds of toothbrushes out there for consumers to choose from. Firm bristles, soft bristles, medium bristles, manual brushes, electric brushes. But have you ever seen a toothbrush that you are supposed to chew in order to clean your pearly whites?




For many years, people in Asia and the Middle East have relied on used twigs from the Salvadora persica tree, which they called called Miswak, to clean their teeth. According to behance.net,

THIS aims to repackage and promote the miswak as an organic, biodegradable, portable, more beneficial substitute for toothpaste and a toothbrush. The biggest challenge was figuring out how to package and market the twig to a contemporary American audience, who would not be entertained with the idea of biting off the top of the stick in order to use it. The solution for this is a cigar-cutter-like cap that peels off the outer layer to reveal the natural bristles, and slices them off after use. It also protects the stick from germs and microbes.

THIS toothbrush may be a beneficial substitute for toothpaste and toothbrush, but do you think people will actually use a twig to brush their teeth? Those who used twigs like this at the moment as well as in the past used it because they had no access to actual toothbrushes and toothpaste. How do you think people who take toothbrushes for granted will feel about this product?

Leave your thoughts below!